sweden - Beantin

Swedish internet use 2013

.SE (Stiftelsen för Internetinfrastruktur) has released their report for 2013 (in Swedish) about Swedish Internet usage. The report follows various aspects of internet use and follows their development over the years. I’ve previously written a summary on this blog of the reports from 2009, 2011, and 2012. Those not

Trends

How many Twitter users in Sweden 2013?

Almost half a million Swedish Twitter accounts is the quick answer. Twitter in Sweden has seen an strong period of growth during the past year. Hampus Brynolf and Intellecta Corporate have released the results of their third Swedish Twitter census. The number of Twitter accounts that at some point during

Trends

Swedish internet usage 2012

It’s autumn, and .SE (Stiftelsen för Internetinfrastruktur) has released their yearly report (in Swedish) about Swedish internet use. It’s a wide-ranging report covering many aspects of internet use. It normally takes a few months before an English version of the report to appear, so I’ve done the

Trends

How many Twitter users in Sweden 2012?

In February 2011 Intellecta Corporate published the results of their first Twitter Census. Hampus Brynolf and Intellecta have today presented the results of their second Twitter Census. There are almost 300,000 Swedish Twitter accounts. Comparable method The same method as the first Twitter census has been used to decide

Trends

The state of Swedish websites 2012

Each year Web Service Award surveys Swedish web responsibles and web managers their opinion about the quality of their web sites and working environment as well as how they are intending to develop them. 570 Swedish web managers were surveyed during January of this year for the 2012 trend report

cookies

EU Cookie law in Sweden

Slowly but surely we’re getting a picture of what is expected of website owners (and indeed application providers) in respect of the Swedish response to the EU directive on online-privacy. The Cookie Law Photo by Timm Schneider Most of us are calling it The Cookie Law, but it’s

Trends

How many Twitter users in Sweden 2011?

At the beginning of this year, Itellecta Corporate presented the results of their Twitter Census, based on data collected in December 2010. This week Aitellu has presented their research, based on data from the last week of November 2011. They found that there were 146995 Swedish Twitter accounts. What counts

Intranet

Social Intranets and digital natives

One particular statistic from the Swedish internet use report for 2011 was how everyone in Sweden in the 16-25 age group uses social media. For a fair while we’ve been discussing the expectations of young employees in the workplace, but this statistic is about as big as a wake-up

Swedish internet usage 2011

.SE (Stiftelsen för Internetinfrastruktur) has released their yearly report (in Swedish) about Swedish internet use. It covers a wide spectrum of internet use, from file-sharing through to social networks. I’ve previously written about the 2009 report with specific focus on Swedish blogging statistics. This time I’m going to

marketing

Stop using QR codes!

This autumn the use of QR codes in advertising in Stockholm has exploded. There are more codes visible now than ever before. Unfortunately the majority of them are poorly implemented. If the QR code doesn’t add to the user experience, don’t use them! In this blog post I’

sswc

Sweden Social Web Camp ticket giveaway

When it became clear that I wouldn’t after all be able to make it to SSWC, I had to decide what to do with my ticket. What easier way to deal with it then to give it away? No easy decision! It wasn’t so easy at all. Not

Experience

QR codes: how not to use them in your campaign

During the summer months, Sveriges Radio, the public service broadcaster here in Sweden, broadcasts a series of programmes featuring talks by guest presenters. Sommar i P1, or “Sommarpratare” (“Summer talkers”). On my metro train this morning, there was an advert for the radio series. What caught my attention was that

Trends

Twitter users in Sweden: demographics

Intellecta Corporate have presented some additional findings based on new analysis of their data collected from Twitter during December 2010. In the previous presentation they came to the conclusion that there were 35993 active Twitter users in Sweden. The new analysis focused on segmentation of the active twitter accounts. How

Social media

How many twitter users in Sweden?

Today Intellecta Corporate presented the results of their Twitter Census. The first time a systematic analysis of Twitter use in Sweden has been performed. During December 2010, Over a million Twitter accounts were analysed and over twenty million tweets. Leading to a figure of 91316 Swedish Twitter accounts. What’s

Analytics

Did the mobile web reach tipping point?

A year ago I said that 2010 would be the year that the mobile web reached tipping point. The question is, did it? There are many ways you could measure it and we could argue all day about what is the best way to measure it. Mobile page views? smartphone

newspapers

What use is a newspaper?

What use is a newspaper? It’s not like we needed any more proof that the newspaper industry is filled with problems and struggling to adapt, reinvent, and revive itself – but yesterday’s explosions in the centre of Stockholm have given us another example. This picture accompanying this blog post

Intranet

Yammer usage within Swedish organisations

There’s been an increasing interest in internal corporate communications tool Yammer, but in more recent times that interest has jumped. Having noticed this spike in interest Per Axbom decided to investigate. Per created a survey using Wufoo and asked people in his network who used Yammer to take a

facebook

Close your corporate website and move to Facebook?

Earlier this week the Swedish arm of international advertising agency Grey decided to shut down their corporate website (and blog) and move their site over to a Facebook page. Idiot move or genius? Maintaining a website: Boring and awkward? According to David Schweiler, Digital director at Grey in an article

Trends

Facebook statistics Sweden 2010

50% of the online population of Sweden has a Facebook account Swedish population: 9,340,682. Under 12s: 1,243,275. Over 75s: 798,446. Approx online population therefore: 7,298,691. Facebook accounts in Sweden: 3,645,820. Population figures from SCB. Number of Facebook accounts from Facebook via

children

Internet usage and young Swedes in Sweden

A new report Unga svenskar och Internet (Swedish) from World Internet Institute, .SE och Medierådet shows that in Sweden social economic background is associated with large differences in how early children learn to use the Internet. It also shows how wide-spread blogging, online communities, and instant messaging is amongst young

google

Page load times and big fat Swedish newspapers

Many major newspapers have notoriously very bulky websites. In fact, they are generally some of the most overweight and unhealthy sites on the internet. Load time matters Why is this a bad thing? Well, mainly slower loading times. People have very little patience for things to happen online. When combined

eyeTracking

Free Eye tracking workshops in Stockholm

Together with Weekend i’ll be holding a number of eye tracking workshops in Stockholm, Sweden (both in Kista and on Södermalm) between the 13th of April and the 7th of May 2010. The half-day workshops are aimed at web/intranet managers and will be held in Swedish (or English

Trends

Swedish blogging statistics

In November 2009, the World Internet Institute released their yearly report (in Swedish) about Swedish internet use. It covers a wide spectrum of internet use, from file-sharing through to communities, and of course – blogs. Swedish Blogging In the section entitled “Communication with blogs and communities” (Kommunikation med bloggar och communities)

Intranet

The poor state of Sweden's intranets

Swedish intranets are seriously under performing, lacking resources and lacking routines – quite simply they are not delivering to the maximum of their capabilities In October 2009 Web Service Award released a report, “Hur mår Sveriges intranät” (“How is Sweden’s intranet”) in which they surveyed 290 intranet managers about the

sweden

Why (Swedish) companies are lost on the web

Jim Carlberg, Planner at advertising agency Pool was quoted in the Swedish publication Internet World in an article about why Swedish companies are lost and confused on the internet. Jim had made some good points, especially his closing words – it’s about identifying customers needs and finding some genuine business