web strategy

A collection of 28 posts

app

Lokaltidningen mitt i: minimising the user experience

I think pretty much everyone has an opinion about how the news industry should adapt in order to survive in the digital age. Even I’ve turned out a few blog posts on the subject. Middle of nowhere Local newspaper company Mitt i Stockholm publishes 31 newspapers here in the

Analytics

Webbstrateg Skatteverket

I’ve been self-employed now for 6 years. I’ve been a web and intranet consultant for the past 8. It’s not been often I’ve seen a job advert during that time where I’ve really thought – the person they are describing is actually me. It’s even

tips

The complete website redesign: why you should avoid it

Never do a complete redesign & rewrite of your website in one go. Many companies are still locked in a 3-5 year redesign cycle – a point is reached when the unhappiness with their website reaches such a level that a total redesign is ordered. While we’re at it A

Intranet

12 Articles worth reading… (Spotted: Weeks 13-17, 2011)

For your reading pleasure this time, a collection of links (with summaries) including articles related to: web strategy, UX, search, web developement. Web strategy & User experience All the kings are dead. Long live the ecosystem. Nothing is king. Everything is king! Here’s a quote taken from my Beantin

Guide

Add sharing to printed newspapers with QR codes

💡Update 2023: The link in the QR code in the example document no longer works, but the concept still holds QR codes aren’t all about campaigns and coupons. They can quite easily be used to add value and to help customers/readers/visitors do what they’d like to

Analytics

12 Articles worth reading… (Spotted: Week 8-9, 2011)

This time, a collection of links (and summaries) including articles related to:Web management, UX, intranets, SEO and web analytics. Web strategy, Web management & UX Situational Design for the Web Responsive web design is all the rage, and rightly so – you can do some incredibly useful things with media

collaboration

20 Articles worth reading… (Spotted: Week 3-5, 2011)

This edition’s collection of links includes posts related to: Eye tracking and user testing, Intranets, UX, usability and web strategy, SEO, and web development. User experience, usability & web strategy Good usability makes a website This one quote from the article pretty much says enough: “Usability testing is no

contentstrategy

16 Articles worth reading… (Spotted: Weeks 1-2, 2011)

This edition’s collection of links includes posts related to: Intranets, UX, Web design and web development, web strategy and web tactics, Analysis and eye tracking. Intranet Round-Up of Intranet Trends for 2011 To save you visiting several blogs to get a grip of what’s hot within the world

blogging

11 Articles worth reading… (Spotted: Week 50-52, 2010)

Generations 2010: What different generations do online Useful chart from Pew Internet showing how the spread of Internet activities varies across six different generations. One thing I find particularly interesting (mainly as I wrote about this in my december newsletter) is how virtual worlds are the least common activity across

newspapers

What use is a newspaper?

What use is a newspaper? It’s not like we needed any more proof that the newspaper industry is filled with problems and struggling to adapt, reinvent, and revive itself – but yesterday’s explosions in the centre of Stockholm have given us another example. This picture accompanying this blog post

Analytics

9 Articles worth reading… (Spotted: Week 39-41, 2010)

Implementing Yammer within Your Organization Using Twitter Best Practices The featured tool in this article is Yammer, but the tactics and principles described are valid for whatever intranet collaboration tool you are rolling out. Three critical tactics according to Hanesbrands: Gain leadership support, Partner early with IT, Help employees use

tactics

Keep your web presence fluid

There’s an announcement. Twitter is alive with tweets proclaiming this wonderful new feature. It’s going to be massive. The next big thing. Bloggers have already implemented it on their WordPress sites. The social media sites have too. Few days later an iPhone app appears. It gets thousands of

facebook

Close your corporate website and move to Facebook?

Earlier this week the Swedish arm of international advertising agency Grey decided to shut down their corporate website (and blog) and move their site over to a Facebook page. Idiot move or genius? Maintaining a website: Boring and awkward? According to David Schweiler, Digital director at Grey in an article

android

7 Articles worth reading… (Spotted: Week 32-33, 2010)

Why Your Web Developer and SEO Keep Asking You For Content Anyone involved in creating or managing a website has had “the content problem”. This excellent article lists all the reasons why we should keep on nagging for that content to appear as early in the process as possible. Reductionism

contentstrategy

8 Articles worth reading… (Spotted: Week 27-28, 2010)

The Real Life Social Network v2 216 slides, takes about 20 mins to view and read; but it’s worth it. It’s where we are heading. With this kind of insight, working at Google, you can start to understand that Google producing a Facebook killer isn’t at all

google

The Times and Rupert commit search engine suicide

Forget SEO, News International is covering new ground in SES (Search Engine Suicide). They announced in March that in June 2010 a paywall on all content would be put in place. That happened earlier today. 302 Redirect For a while earlier today, today’s paywall launch was search engine suicide

Analytics

7 articles worth reading... (Spotted: Week 23 2010)

A twelve step process for a storming Social Media strategy Straight-forward, practical stuff. A process that isn’t complicated to follow and will give results. The first comment to the post (by Jon Buscall) is also worth reading. A Cross-cultural eye tracking study A cross-cultural eye tracking study covering 6

collaboration

6 Articles worth reading... (Spotted: Week 15, 2010)

Collaboration Is More Important Than Ever – 3 Barriers To Adoption An article looking at some significant reasons that prevent people from using collaboration tools to collaborate effectively within an organisation. Some further comments on the Beantin facebook page. Web customers care about tasks, not goals It’s all task based.

Analytics

For your reading pleasure... (week 6, 2010)

2010 Web Strategy Report 268 companies surveyed about their web strategy. Interesting 17 page report. Majority of organisations have a web strategy that covers the coming 12 months, which seems worryingly short-term. I suspect it’s the usual muddling of strategy with tactics. GSMA and comScore Announce UK Launch of

careers

For your reading pleasure (week 5, 2010)

Your business blog needs to be written for children Most business websites are unreadable. You don’t need to “dumb down” your content, you just need to make it readable Tax on What? Taxonomy on the Intranet Oliver talks us through how an intranet folksonomy and taxonomy can work together.

Mobile Web

2010: Tipping point for mobile web

The hype and popularity of iPhones (as well as Blackberrys and Android-based devices) has thrown smartphones and the mobile internet into the mainstream. For most, if not all, of the previous decade the mobile web was an niche thing, something that most companies completely (and safely) ignored. It’s no

Mobile Web

Price comparison on mobiles

41% of iPhone users and 43% of Android owners check sale prices while they are shopping More Smartphone Users Now Use Their Phones to Shop Online by Read Write Web. The mobile web is racing towards tipping point.

google

10 important consequences of personal search results

Today, Simon Sundén published a post in Swedish called personalising search results as standard. It is no longer limited to those who are logged in. This has some pretty large consequences for search results and keyword rankings. The inclusion of real-time results and the upcoming Caffeine update are important; but

facebook

Start-ups are winners at social media

…or alternatively I could have written Incumbents are doomed to fail at social media. At The Really Realtime Disruptive Media Conference in October 2009, Lesley Pennington, CEO and founder of Bemz, gave a presentation explaining how, thanks to social media, she had suceeded in creating a successful and profitable company.

sweden

Why (Swedish) companies are lost on the web

Jim Carlberg, Planner at advertising agency Pool was quoted in the Swedish publication Internet World in an article about why Swedish companies are lost and confused on the internet. Jim had made some good points, especially his closing words – it’s about identifying customers needs and finding some genuine business