eyeTracking - Beantin

That big sliding banner? Yeah, it's rubbish

You know that big automatic rotating banner you ordered for your start page? Yeah, that’s right. It’s rubbish. * * * * * * It’s the biggest and most important bit of real-estate on your start-page. everyone is fighting for a bit of it. So what do we do? We add a giant

eyeTracking

Most of your webpage is irrelevant

Provocative title, yes, but as you can see from the eye tracking heat maps above – when a user lands on a page trying to complete a task, they ignore everything they don’t consider helpful in completing that task. Left-hand image The left-hand heat map shows 3 people looking at

Analytics

13 Articles worth reading… (Spotted: Week 6-7, 2011)

This time, a collection of links (and summaries) including articles related to: Social media and social search, web strategy and web management, Optimisation, usability testing and Eye tracking. Social media & social search Google Search Finally Going Fully Social With Shared Twitter Links And Even Quora Data More Google (social)

collaboration

20 Articles worth reading… (Spotted: Week 3-5, 2011)

This edition’s collection of links includes posts related to: Eye tracking and user testing, Intranets, UX, usability and web strategy, SEO, and web development. User experience, usability & web strategy Good usability makes a website This one quote from the article pretty much says enough: “Usability testing is no

contentstrategy

16 Articles worth reading… (Spotted: Weeks 1-2, 2011)

This edition’s collection of links includes posts related to: Intranets, UX, Web design and web development, web strategy and web tactics, Analysis and eye tracking. Intranet Round-Up of Intranet Trends for 2011 To save you visiting several blogs to get a grip of what’s hot within the world

EGC

19 Articles worth reading… (Spotted: Weeks 46-49, 2010)

A whopping 20 article post this time covering 4 weeks of articles spotted on my web-travels. Enjoy! I’m not anti-SharePoint Perhaps it’s not SharePoint thats rubbish, but the way it was implemented in your organisation? Building Tomorrow’s Organization – without today’s IT? You get the chance to

eyeTracking

Eye tracking Google Instant

This week I did held a number of presentations and demonstrations of eye tracking user testing as part of Per Axbom’s course at Jönköping University. One of the tasks we tested was intended to show how people search using Google with Google Instant enabled. We tested 6 people, all

android

7 Articles worth reading… (Spotted: Week 44-45, 2010)

Photos as Web Content Anyone who has done any eye tracking tests knows how true this Alertbox article from Nielsen is. Visitors to your site only pay attention to images that are relevant to their task, other pictures used to “make the page pretty” (and indeed banner ads) are ignored.

curation

5 Paper.li Twitter newspapers

Previously I’ve created and shared with you 5 social memetrackers using Twingly. Now it’s time to present to you 5 Paper.li created “newspapers”. Paper.li organises links shared on Twitter into easy to read newspapers. You can create newspapers from Twitter lists, Twitter hashtags or advanced Twitter

eyeTracking

8 Articles worth reading… (Spotted: Week 37-38, 2010)

Children’s Websites: Usability Issues in Designing for Kids 9 years on from their first survey, Nielsen have produced a new study into the usability of Children’s websites. “It’s now common for a 7-year-old kid to be a seasoned Internet user with several years’ experience.” – If we think

collaboration

6 Articles worth reading… (Spotted: Week 34, 2010)

The business case for social intranets To quote Oscar: “Most people will come to understand that a social intranet is not just about adding features such as blogs, wikis, activity feeds & micro-blogging on top of a traditional intranet; it’s about rethinking the purpose of intranets with the intention

Analytics

5 new social memetrackers

Twingly Channels is a social news reader what gives you the possibility to aggregate feeds and real-time search results into a single channel where many people sharing the same interest can view, comment and vote on the content. Earlier this month Twingly opened their doors a little wider and started

contentstrategy

8 Articles worth reading… (Spotted: Week 27-28, 2010)

The Real Life Social Network v2 216 slides, takes about 20 mins to view and read; but it’s worth it. It’s where we are heading. With this kind of insight, working at Google, you can start to understand that Google producing a Facebook killer isn’t at all

Analytics

7 articles worth reading... (Spotted: Week 23 2010)

A twelve step process for a storming Social Media strategy Straight-forward, practical stuff. A process that isn’t complicated to follow and will give results. The first comment to the post (by Jon Buscall) is also worth reading. A Cross-cultural eye tracking study A cross-cultural eye tracking study covering 6

collaboration

10 Articles worth reading… (Spotted: Week 21-22, 2010)

The need for speed on the Web “Customers are highly highly impatient” – Page loading times aren’t just an search engine optimisaton factor, people know what they want, and they give your page very little time to deliver it before moving on… Efficiently Rendering CSS The art of optimising page

Analytics

11 Articles worth reading… (Spotted: Week 19-20, 2010)

Free SEO Copywriting Report Related to my SEO Checklist/SEO Guidelines for content writers Brian Clark has covered similar ground and gives some good advice in his PDF. (although ultimately it’s an advert for their automated product – Scribe) Blog Title Optimization: 6 Simple Steps for SEO Copywriters More SEO

Analytics

6 Articles worth reading… (Spotted: Week 14, 2010)

Eye Tracking and Web Usability: A Good Fit? A detailed and soba look into the neurology behind eye tracking studies and specifically it’s application to web usability testing. If you’re in Sweden/Stockholm then you can get a hands on experience of eye tracking at one of these

eyeTracking

For your reading pleasure... (week 12, 2010)

Scrolling and Attention Although many have said that Nielsen’s conclusion is obvious – “what’s most important for the users’ goals or your business goals should be above the fold” – there are also many who still claim that the fold doesn’t exist. It’s does, it’s just much

eyeTracking

Free Eye tracking workshops in Stockholm

Together with Weekend i’ll be holding a number of eye tracking workshops in Stockholm, Sweden (both in Kista and on Södermalm) between the 13th of April and the 7th of May 2010. The half-day workshops are aimed at web/intranet managers and will be held in Swedish (or English

Analytics

For your reading pleasure... (week 8, 2010)

Q&A with Jakob Nielsen and Kara Pernice Basically plugging their new book, but nevertheless gives you some insight into eye tracking usability testing (and some points to agree or disagree with if you’ve performed some eye tracking testing!) The Olympics Impact on Google Search Results The start

accessibility

For your reading pleasure (week 3, 2010)

How Google ranks Tweets A little bit of an insight into how Google ranks tweets on Twitter from a Google Engineer. The Case Against Vertical Navigation Yet another detailed and well argued article from Smashing Magazine. This time covering the use of (left hand side) vertical navigation menus on web