Consultant resume
With over 2 decades of experience, I’m one of Sweden’s most senior digital designers, with over 100 consultancy projects spanning small companies to public sector organisations and large multinationals.
I’ve been creating, managing and experimenting with digital activities since going online as a teenager in 1986 and professionally since the late 90s. In 2006 I founded my consultancy firm, Beantin.
I also co-host the popular design podcast, UX Podcast, where we share knowledge and build awareness around the complexity and challenges of designing for humanity.
What I do
- I analyse websites and how they are used.
- I gather insights and provide actionable advice about what to do.
- I produce and test designs and concepts following a hypothesis-based design process.
- I coach and hold seminars about analytics and hypothesis driven design.
- I bridge between digital roles. Between management, research, design and engineering.
- I work holistically, pragmatically and human-centered.
- I also bake. Hire me and get cake.
Competence areas:
- Usability & user experience – Strategy. Researching , analysing and designing. UX support. Expert reviews. Usability testing,
- Analytics – UX analytics, Analysis, training and configuration (Products such as: Google Analytics 4, Search console, Tag Manager and Looker Studio, Matomo, PiwikPro, Plausible, SiteImprove Analytics, Hotjar),
- Accessibility – Audits, advice, WCAG, EN 301 549,
- Optimisation – SEO, conversion, usability, accessibility, page speed, core web vitals, carbon footprint,
- Podcasting – Interviewing, hosting, strategy.
Personal attributes:
I’m an unflappable and experienced consultant who is practical and down-to-earth. I’m also curious and enthusiastic – especially within digital media. I can be pretty technical, but others say I’m a digital geek. If we work together, there’s a good chance that I’ll turn up to a meeting with home baked fika. On top of my native English, I’m also fluent in Swedish.
LinkedIn profile: https://se.linkedin.com/in/jamesroyallawson
Contact details: https://beantin.net/about-james-royal-lawson
Email: james@beantin.se.
Mobile: +46 73 593 16 54
Assignments & projects
(directly and indirectly through partners)
Metamatrix (2024-present)
– Accessibility audits for a client in the banking sector
TwoDay (2024-present)
– Analytics support for the Swedish Intellectual Property Office (PRV)
London Mosaic (2021-present)
– UX design, research and analysis
A4 (2022-present)
– Supporting A4s work with digital analysis and analytics for clients such as Chefstidningen and Socionomen.
STI (2021-present)
– Part of the steering group for the UX Design course
UXPodcast (2011-present)
– Hosting, curating and managing regular podcast episodes together with Per Axbom
TwoDay (2021-present)
– Analytics support for Folktandvården Stockholm
TwoDay (2024)
– UX design for Haninge Kommun
KnowIT (2020-2024)
– Web strategy and analytics support for Vetenskapsrådet
Hatch community events (2024)
– Speaker and Podcast host
TwoDay (2024)
– Consent management configuration plus GA4 and Google Search Console training for Silf
University of Manchester (2024)
– Matomo and analytics training
TwoDay (2022-2023)
– Analytics support for Swedish Council for Higher Education (UHR) including an evaluation of analytics tools
Burgerdudes (2023)
– Configuration of GA4 and creation of Looker Studio report
TwoDay (2023)
– GA4 and Looker studio training for Silf
TwoDay (2023)
– Discovery project for Upplands Museet and analytics support
TwoDay (2022)
– Research and UX design for Kulturkatlogen Region Stockholm
Ambition (2022)
– Hosting live UX Podcast interviews as part of content available to Ambition Empower members
Jonas Söderström Form och Innehåll (2022)
– UX Analytics lecture as part of a Changemaker UX course.
Riksfärdtjänsten (2022)
– WCAG2.1 evaluation of teletal.se
M Sverige (2022)
– Evaluation of analytics tools and recommendation
A4 (2021-2022)
– Series of workshops around digital analysis, measurement, and analytics.
Telia Company (2013-2021)
– UX Lead for Telia Company’s web-based contact centre product. Research, concept, design, accessibility. Responsible for the ACE design system. Through Valtech from 2013-2020.
Berghs School of Communication (2016-present)
– Lecturer for Quantitative validation, UX Product Development
STIM (2021)
– Talk and workshop about measuring the right things
Visma (2018-2020)
– Analytics support for Vetenskapsrådet
Valtech (2015-2020)
– UX Research, Concept and interaction design for Telia Company’s web-based contact centre product, ACE Interact
Skanska (2016-2018)
– Redirects, SEO and analytics support
Riksfärdtjänsten (2017)
– WCAG2.0 evaluation of teletal.se
Upplands Väsby kommun (2015-2017)
– Assistance & advice with initial stages of website redesign and procurement of web partner
Vinge (2016)
– Google Analytics
Psykologpartners (2016)
– Analytics, SEO and UX
RuterRetur (2016)
– Analytics and optimisation of digital marketing
Silf (2016)
– Analytics and Hotjar training
ASSA ABLOY (2015)
– SEO webinars via Cybercom
ASSA ABLOY (2015)
– Intranet Analytics via Cybercom
Nansen (2015)
– Google Analytics coaching
DUMA Nya Media (2015)
– Web project manager at Vårdförbundet
Silf (2015)
– Analytics coaching
Skanska (2015)
– Redirects and SEO during Corporate website redesign
Folke Bernadotte Akademin (2014)
– Advice during production of website
Bonnier Tidskrifter (2015)
– Web analysis of customer service site
IntraTeam (2015)
– Configuration of Google Analytics reports
Svenska Bostäder (2014)
– UX design and concept for Järvadialogen via Citat
Engwall o. Claesson (2014)
– UX and SEO advice via Trevlig webbpublicering
Folke Bernadotte Akademin (2014)
– Advice during procurement of web agency
Vattenfall (2014)
– Usability testing of SAP prototype
Amfa bank (2014)
– Optimisation analysis (SEO, usability, conversion)
Skanska (2014)
– Expert review via User Intelligence
Firefly (2014)
– SEO and analytics coaching
SEB (2014)
– Web producer during production of new website
Vattenfall (2014)
– Usability guidelines for SAP prototype
Mindfacts (2014)
– Expert review of websites in the automotive industry
Randstad (2014)
– Google Analytics configuration
Språkkonsulterna (2014)
– Evaluating websites seminar
Valtech (2013-2014)
– UX, Concept and interaction design for TeliaSonera
Stockholms Läns Landsting (2013)
– What, how and why to measure Workshops
nearU (2013)
– Optimisation breakfast seminar
DeLaval (2013)
– Visitor behaviour audit
nearU (2013)
– SEO seminar
Grontmij (2013)
– SEO Analysis
IntraTeam (2013)
– Web management and intranets seminar
Vattenfall (2013)
– Usability measurement of SAP prototype
DeLaval (2013-2015)
– Web management, analytics and SEO
Randstad (2013)
– SEO coaching
DeLaval (2013)
– Usability analysis and optimisation
Vattenfall (2013)
– Usability measurement model for SAP prototype
Mäklarringen (2013)
– Advice and support when purchasing digital services
KTH (2013)
– Web analysis via JG Communication
Delaval (2013)
– Web optimisation training (search, performance, usability)
Skanska (2013)
– Eye tracking usability testing via User Intelligence
DeLaval (2013)
– Web performance analysis
Valtech (2013)
– Analysis/expert reviews of websites
Ericsson (2012)
– Creation of offline archive of content
Stockholm Business Region (2012)
– Webmaster/web manager for multiple websites
Findwise (2012)
– Google Analytics
Findwise (2012)
– SEO Analysis and advice
Brandskyddteamet (2012)
– Analysis, coaching and configuration
Polisen (2012)
– Analysis/expert review of website
Caravania (2012)
– Interaction design
IntraTeam Cophenhagen (2012)
– Conference speaker
JG Communication (2012)
– Breakfast seminar
Södertälje kommun (2011)
– Social media training
Ericsson (2011)
– SEO analysis and reporting
Weekend (2011)
– Individual coaching
IDXray (2011)
– Analysis/expert reviews of website
DeLaval (2011)
– Web analysis and web analytics training
Boliden (2011)
– SEO Analysis
Sobi (2011)
– Google Analytics training
JG Communication (2011)
– Google Analytics training
Telenor (2011)
– Eye tracking usability testing
DeLaval (2010-2011)
– SEO During production of new websites
SEB (2010-2012)
– Web manager, and internal community manager
Södertälje kommun (2010)
– Web management advice and analysis
Axbom Innovation (2010)
– Eye tracking seminar at Jönköping University
Tele2 (2010)
– Speaker at internal event
ProMa Gym och Friskvård (2010)
– Production of new website
Trafikverket (2010)
– Eye tracking usability testing
Weekend (2010)
– Eye tracking workshops
ConcreteIT (2010)
– Eye tracking workshops
SEB (2010)
– Web manager
Proma Care (2009)
– Web strategy and production of website
ProMa Gym och Friskvård (2009)
– Analysis, webstrategy
Caravania (2009-2010)
– Web strategy, workshops, analysis
Energy Mover (2009)
– Web strategy and production of website
SEB (2007-2008)
– Web manager
SKB (2008)
– Assessment of web strategy
Scania (2008-2009)
– Advice and concept in relation to extranet portal
Wedins (2008)
– Choice of CMS, intranet concept
Weekend (2007-2010)
– Member of management group
Weekend (2006)
– Production of new website and visual identity
Veteranen (2009-2012)
– Web management and support
SPF Pension (2008-2010)
– Support of website, intranet and web management consulting
Citat JG (2008)
– Migration of wordpress blog, Webbpennan
Webcreator (2008-2010)
– Specialist advice during development of CMS product
Carl Lamm Consulting (2008)
– Intranet advice
SPF Pension (2008)
– Production of new Joomla intranet
SPF Pension (2008)
– Production of new Joomla website
Ericsson (2004-2007)
– Web editor/web consultant
Wallenius Wilhelmsen Logistics (2005-2007)
– Project leader, launch of global newsletter, SEO, web strategy, optimisation of website.
Kostcoachen (2007)
– Pre-study into upgrade of website
G16 (2006)
– Production of Joomla website
Citat JG (2006)
– Upgrade of wordpress blog, Webbpennan
Farsta Gymnasium (2005)
– Production of Joomla website
IKEA (2005)
– Intranet information architecture
IKEA (2005)
– Intranet portal for store managers
Wallenius Wilhelmsen Lines (2004)
– Intranet redesign. Intranet information architecture, introduction of governence model
Wallenius Wilhelmsen Lines (2003-2004)
– Web responsible. Created web strategy, introduced governence model, project leader.
Ericsson (2002-2003)
– System manager
Ericsson (2002)
– Corporate intranet strategy group
Ericsson (2001-2002)
– Chairman of Strategic web group for business divsion
Ericsson (2000-2002)
– Project management of intranet CMS implementation
Select Legal Systems (1998-2000)
– Visual basic programmer and analyst
Zetnet Internet Services (1996-1998)
– Writing of reference material, community management, web development
British Gas (1995)
– Computer and telephone operator
Prosect Training Services (1988-1992)
– Design and programming of educational software
Employment:
Beantin AB, consultant and founder (2016-present)
Beantin webbkommunikation, consultant and owner (2006-2016)
Weekend Webbutveckling, senior web communications consultant (2004-2006)
Wallenius Wilhelmsen Lines, web responsible (2003-2004)
Weekend Webbutveckling, web communications consultant (2002-2003)
Ericsson, digital media manager (2000-2002)
Select Legal Systems, programmer/analyst (1998-2000)
Education:
BSc Economics, University of York
GSCEs & A-Levels, Wolfreton School and Sixth Form College
Svenska som andraspråk, Veta/Nationellt centrum för flexibelt lärande
LinkedIn profile: https://se.linkedin.com/in/jamesroyallawson
Contact details: https://beantin.net/about-james-royal-lawson
Email: james@beantin.se. Mobile: +46 73 593 16 54