About James Royal-Lawson

James Royal-Lawson

I’m James Royal-Lawson, Stockholm-based Swedish and English speaking Senior digital advisor, designer, digital analyst, economist & podcaster.

With over 2 decades of experience, I’m one of Sweden’s most senior digital designers and advisors, with over 100 consultancy projects supporting clients spanning public sector organisations and educational establishments to large multinationals and small privately owned firms.

I help organisations create and manage usable, accessible, and data driven digital services. I combine UX-design and a deep understanding of the web with long experience of analytics - a way of working that enables me to understand users experiences and measure the effect of improvements.

My extensive technical knowledge of the internet and web, combined with my design, research and analytics skills, allows me to bridge between management, designers and engineers and be the glue in digital projects.

Shifting perspectives comes easy to me. Switching from individuals and details to organisations and the big picture. From design doing to systems thinking.

"I am impressed by James's broad expertise within the digital field. As well as digital know-how, James also analyzes and questions the way of working and always brings new ideas for how to improve"

Client feedback

My work follows a hypothesis-based design process. I use my skills as a digital analyst and researcher to gather evidence. I then use my skills as a designer to create viable and ethical suggestions which can be implemented,tested and measured - leading to new hypotheses and improvements.

"It is a real treat to be working with James. He has a genuine passion and a comprehensive knowledge of the web and user experience."

Co-worker feedback

I guide and mentor people in the organisations I work with, and help educate thousands of individuals across the world through my podcasting with UX Podcast.

"It’s very inspiring to see someone’s dedication to helping new designers and being critical for positive change for the industry!"

On design community engagement

As a senior digital advisor, I help design leaders and managers who are engaged in upward facing meetings and managing individuals. I do this by being a senior contributor and extending their skillset on an operational level, as a trusted advisor or team member.

"James’s unique expertise in the vast fields of web analytics, UX, GDPR, and the cookie law has been an asset to the entire organization. On top of that, James is easygoing, inspiring, and very easy to work with. One of the best consultants I’ve ever worked with!"

Client feedback

I also bake. Hire me and get cake. 🍰

Email James to discuss your needs

or Book a time that suits you so we can talk about how I might be able to help you

Further reading

How to get in touch with James

Social media

Scan this QR code to reach https://beantin.net/james which is a page with James's contact details