Twitter chat: is this social media or black-hat SEO?

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JesperAstrom: @beantin – yes. 🙂 please write your perspective in a blog post and perhaps we could reach a conclusion?

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beantin: @JesperAstrom yep, so we get back to a white-hat, black-hat SEO discussion rather than one about social media

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JesperAstrom: @beantin – yes. But how does it effect the serps?

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beantin: @JesperAstrom Not 100% sure either. Heart (and head?) says interesting content travels naturally within social media world.

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JesperAstrom: @beantin – I c your point. And I am unsure. It is border-line. I know. But is it unethical you think? I weigh relvance vs. technical imp.

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beantin: @JesperAstrom Don’t get me wrong Jesper, it’s a great technical post! I enjoyed it. It was the ethical side that made me uneasy.

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JesperAstrom: @beantin – It says – releasing news THROUGH social media. It is – as I say in the post – NOT social medias best usage 🙂

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beantin: Reading: “Releasing News through Social Media” by @JesperAstrom bit.ly/TpLNW Gut reaction: is this social media or black-hat SEO?