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split testing

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7 Articles worth reading… (Spotted: Week 35-36, 2010)

Finding the Balance: Users’ Needs Vs. Clients’ Wants A another look at the classic user v client dilemma. One of the key things to finding a good balance is stakeholder buy-in and inclusion. Surprise, surprise! Having no secure icon on a page increased conversions by 400% An split testing case
Sep 11, 2010 1 min read
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James Royal-Lawson