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marketing

A collection of 4 posts
marketing

Stop using QR codes!

This autumn the use of QR codes in advertising in Stockholm has exploded. There are more codes visible now than ever before. Unfortunately the majority of them are poorly implemented. If the QR code doesn’t add to the user experience, don’t use them! In this blog post I’
Nov 13, 2011 3 min read
facebook

Facebook page marketing: How not to do it

A familiar shaped postcard appeared in the post the other week. A big Facebook “like” thumbs up. My kids thought it was excellent (as 3 and 5 year olds, they haven’t really been infected by Facebook yet). For me, it just sent my web-sense into overdrive. ICA Maxi Nacka
Jun 20, 2011 4 min read
interview

Podcasting tips interview

tumblr_lm4kcuv0OD1qz54j1 Talking podcasting tips with Jon Buscall A few days ago I had the pleasure of being interviewed for a second time by Jon Buscall of Jontus Media for his Online Communications Podcast. This time, podcasting itself was the subject. Earlier this month I took the dive, together with
Jun 2, 2011 1 min read
B2C

A Christmas shopping story

I may be an Internet professional, but i don’t think I’m that much of a freak when it comes to my shopping process. About this time last year we (my siblings and I) discussed buying our mother a digital photo frame. In the end we put that thought
Dec 7, 2009 2 min read
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James Royal-Lawson