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Experience

A collection of 3 posts
I suspect you might be a bot
Anecdote

I suspect you might be a bot

I opened up a customer service chat with Yorkshire Water. I’m not a fan of ringing up companies and talking to them. I guess that’s largely a result of decades of mental scarring from so many frustrating menu systems, dodgy hold music, being cut off mid sentence, and
Oct 6, 2017 4 min read
Experience

Why IMD? Testing an advert in The Economist

IMD, provider of executive education programs, ran an advert in the printed version of The Economist. The advert encouraged you to download a special app to your mobile in order to decode the advert and view a video I thought I’d have a bit of fun and make a
Apr 17, 2012 1 min read
Experience

QR codes: how not to use them in your campaign

During the summer months, Sveriges Radio, the public service broadcaster here in Sweden, broadcasts a series of programmes featuring talks by guest presenters. Sommar i P1, or “Sommarpratare” (“Summer talkers”). On my metro train this morning, there was an advert for the radio series. What caught my attention was that
Jun 28, 2011 2 min read
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James Royal-Lawson