Analytics

5 Articles worth reading… (Spotted: Week 16, 2010)

James Royal-Lawson

• 1 min read

Video pollution on the web

In depth paper on First Monday covering the problem of video spam (such as where users upload duplicate content, or incorrectly tag films in order to appear in popular searches) and also some possible solutions.

The decline of the homepage

More and more often visitors are landing on pages deep in your website. The start page is losing its importance as a navigational starting point. That starting point has moved to the search engines.

Why do Google Webmaster Tools and Google Analytics Stats Differ?

The analytcs and SEO communities have been bubbling with comments, complaints and questions as to why the visit data in Google Analytics doesn’t match the newly available data in Google Webmaster Tools, Nikki has a go at explaining it.

Intranet support for emergency planning – the air flight ban in Europe

The recent situation in Europe gives an ideal opportunity to look at and assess the effectiveness of your Intranet in connection with crisis and emergency management.

Introducing Google Places

Local Business Center has been renamed and has received an update. Google are introducing interior photos (that they offer to take for free), QR codes, service areas.