For your reading pleasure (week 5, 2010)

Your business blog needs to be written for children

Most business websites are unreadable. You don’t need to “dumb down” your content, you just need to make it readable

Tax on What? Taxonomy on the Intranet

Oliver talks us through how an intranet folksonomy and taxonomy can work together. Combining their respective strengths can compensate for the other’s deficiencies

Recruiters really care about your online reputation even if you don’t

The information about you that is discoverable online is a potential time bomb for many. Once something is out there, it’s not always straight forward to wipe it away.

Google Economist Explains Why You Won’t Pay For Online News

Graham argues, backed up by search data, that reading the news online is a work-time activity, and that workers reading news as a distraction from other tasks won’t be prepared to pay for it.

Confessions from an Annoyed yet Modern SEO

Another week, another good post from Jesper. The days of the fast lane to SEO optimisation have passed. You need good content, good analytics, and a good understanding of what your target audience wants.

Using the hReview Microformat for your Review Pages

Google will be using on-site microformats increasingly often to produce rich snippets in search result pages. This is a great walk-through for those wanting to implement the hReview microformat for reviews on their site.