For your reading pleasure... (week 10, 2010)

Social Media Cheat Sheet

A useful refererence to have in your collection. It’s comprehensive enough, up to date, and contains relevant advice.

Reporting from the Internet and using social media

Reuters have published their social media guidelines. Built on Reuters own “Trust Principles”, they are a good, sensible, example of how to guide employee’s SM activity.

Thoughts on SEO Future and how to rank on a realtime web

Jesper’s almost weekly appearance in my recommended reading post. Speculation rather than fact; but optimising for the real-time web is obviously of rapidly increasing importance. Your reputation, relevance, geo-location & social peers are all going to be factors.

10 Steps for Optimizing the Brand for Social Search

Looking at the human side of things rather than the SEO side of things, Brian says that the key to Social web & social search “is to incite participation and sharing”

The Future is the Mobile Web (not the Mobile App)

I’ve mentioned previously how use of platform specific applications to deliver content that would normally be viewed on a website is not optimal long term. This post from PercentMobile highlights the problems of the walled garden and applications that are more suited to being mobile websites.

25 useful Google Analytics tips and tricks

A genuinely useful list of tips, tricks and hacks to get that little bit more out of Google Analytics.